Have the menu bar in exactly the same place on every page so people
know where to click. Always include a 'home' button on every page so
people can go back to the start with just one click. And always have
a page header so people know exactly which page they are on at that
use one font type for the texts on your entire website. It's OK to
use a different one in headers, menus or animations, but you'd better
not use various ones throughout the running text. Verdana or Arial
(sans-serif fonts) are good as they are easy to read on screen.
put the most important bits towards the top of the page, and make important
information throughout your page stand out from the rest. Use bigger
font sizes, bold fonts and colored fonts to emphasize the words you
don't want people to miss. But don't overdo it - there can only be
so much boldness and colored text on one page before it starts to look
use graphics, pictures or animations that are huge - in width/height
as well as in file size. Web users are impatient - they usually don't
wait for graphics to load if it takes longer than a couple of seconds.
So keep it small.
your page easy to read and browse over: don't make text blocks too
long and use bullet points and subheadings to make it easier to quickly
scan the page for relevant content. Again, web users are impatient,
they are not going to read huge blocks of unformatted text on the screen.
They want well-marked, bitesize pieces of information.
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